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A PARTY IN EVERY BOTTLE :
A pure, hypoallergenic wash that really lathers like it matters! Packed with natural extracts and plant-based ingredients, our signature Hair + Body Wash softens, cleans, and moisturizes your little one from head to toe. Here's how to use: Lather 1 - 2 pumps in hands to gently clean hair and skin.   
• 8.5oz, 25oz...

HELPS SOOTHE + PREVENT ECZEMA:
A balm for everything! Our rich, creamy ointment is made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize and soothe sensitive skin. Our updated formula is exactly the same as the original with just one added ingredient: 1% Colloidal Oatmeal to help soothe eczema and other skin sensitivities. If your fam suffers from...

SOFTEN + MOISTURIZE SENSITIVE SKIN:
Say hi to your new everyday moisturizer! Packed with natural extracts and plant-based ingredients, our exclusive formula helps soften and moisturize dry, sensitive skin from head to toe. Here's how to use: Gently massage 1-2 pumps onto skin as needed.   
• 2oz, 8.5oz, or 25oz sizes
• Gentle enough for the tiniest newborn and...

 
SUPER SOFT HAIR THAT SMELLS YUMMY:
 
Frizzies, fuzzies, flyaways no more! Our Hair Conditioner nourishes and conditions every strand so your little one's best hair can shine through. Our conditioner doesn't leave a heavy feeling or residue—only a fresh scent for soft, clean hair.          
After washing hair with Hair + Body Wash, apply a quarter-sized...

PETROLATUM-FREE SKIN PROTECTANT
This ultra-convenient, mess-free balm delivers soothing, targeted relief for itchy, dry skin—exactly where your little one needs it. Packed with gentle, plant-based ingredients and 1% Colloidal Oatmeal, this twist-up stick is perfect for repairing the skin barrier and nourishing sensitive skin. Glide it on for instant comfort to spot-treat dry, irritated areas with no mess, no fuss....

A PARTY IN EVERY BOTTLE :
Hello bubbles, goodbye troubles! Packed with a perfect blend of honeysuckle, grapefruit and natural extracts and plant-based ingredients to rehydrate your little one from head to toe. For best bubs: Use 2 - 3 pumps directly under running water to fill your tub with fun (and tons of bubbles!).   
• Clinically tested
• Dermatologist...

HELPS TREAT + PREVENT DIAPER RASH :
Treat your babe's cheeks to this smooth, fragrance-free paste to soothe skin and prevent irritation! With 14% zinc oxide and lots of yummy, organic ingredients, Sweet Cheeks is safe to use during diaper changes throughout the day! The perfect top layer to help seal out wetness and irritants and protect skin, Sweet Cheeks...

SPRAY, SOOTHE, PROTECT :
Treat your babe's cheeks to this smooth, fragrance-free diaper rash spray to soothe skin and prevent irritation! With 14% zinc oxide and lots of gentle ingredients, Sweet Cheeks is safe to use during diaper changes throughout the day! The perfect top layer to help seal out wetness and irritants and protect skin, Sweet Cheeks Spray will...

 
FOR HEALTHIER SKIN AND SCALP A soothing gel formulated with sensitive scalps in mind. Bye-Bye Cradle Cap contains 0.95% Pyrithione Zinc with hydrating botanicals like Aloe Vera Leaf Juice and Olive Fruit Oil to help fight, improve and prevent symptoms of Cradle Cap including scaling, redness and irritation to reveal healthier looking skin. Translation? Farewell flakes!     
(Available...

 
MAKE FRESH BREATH FUN! :
Tubby Todd Toothpaste is here to bring some Tubby brushing fun to your bedtime or morning routine! Check out our Smile School below for all the Tubby Toothpaste details, and visit our fun brushing blog HERE to download our Brush It Like It Matters chart!   
• Fluoride-free
• Yummy Juicy Watermelon flavor that kids...

 
GOOD CLEAN SUN
Mineral Sunscreen is inspired by fun in the sun and created for skin protection. Whether you are going to the park, pool, beach or back yard—we are determined to help you be carefree in the sun while taking good care of your skin.         
Our broad spectrum formula gives your little ones 80...

 
MEET YOUR NEW FAVE SPF
Mineral Mist non-aerosol sunscreen body spray is inspired by fun in the sun and created for sensitive skin protection.       
Our broad spectrum SPF 50 formula is water resistant to give your little ones up to 80 minutes of swim/splash/cannon ball fun in the sun!  
Easy Application
Apply liberally 15 minutes...

SUNSHINE IN EVERY STICK Say hello to our Mineral Sunstick, inspired by fun in the sun and created for skin protection. Sunstick is perfect for the face, nose, and ears! Whether you are going to the park, pool, beach or playing in the backyard—we are determined to help you be carefree in the sun while taking good care of your skin. ...

 
MINERAL FACE SUNSCREEN:
Meet the newest step in your kid's skincare routine! (S)undercover is a lightweight mineral sunscreen serum with a velvety smooth application. The broad spectrum SPF 50 formula protects from UVA/UVB rays, blue light, free radicals and anything else the day throws your way. Keep sensitive skin protected any time, anywhere from screens, sun and everything in...

 TUBBY HAIR DON'T CARE :
Look out, everywhere-hair! Lemon Crème Detangling Spray is here to tame those stubborn tangles. Baobab, Coconut Oil, and Mango Seed Extract work to moisturize hair shafts and detangles strands, making combing and styling hair less “ouch” and more fun.   
Spray wet hair evenly and liberally. Towel or air dry. Style as you wish! Use...

OUR PEAR-FECT MATCH IS BACK
Freshen up your little one's bath routine with our Pear Blossom Hair Duo — now available as a set or individually! With a scent that smells like juicy pear and fresh freesia with just a hint of warm vanilla, bath time just got a whole lot sweeter. Snag the easiest 2-step haircare routine in this...