ALL EXCEPT SWEATSHIRT

HELPS SOOTHE + PREVENT ECZEMA:
A balm for everything! Our rich, creamy ointment is made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize and soothe sensitive skin. Our updated formula is exactly the same as the original with just one added ingredient: 1% Colloidal Oatmeal to help soothe eczema and other skin sensitivities. If your fam suffers from...

A PARTY IN EVERY BOTTLE :
A pure, hypoallergenic wash that really lathers like it matters! Packed with natural extracts and plant-based ingredients,* our signature Hair + Body Wash softens, cleans, and moisturizes your little one from head to toe. Here's how to use: Lather 1 - 2 pumps in hands to gently clean hair and skin. 
• 8.5oz or 25oz bottle
• Gentle enough for...

SOFTEN + MOISTURIZE SENSITIVE SKIN:
Say hi to your new everyday moisturizer! Packed with natural extracts and plant-based ingredients*, our exclusive formula helps soften and moisturize dry, sensitive skin from head to toe. Here's how to use: Gently massage 1-2 pumps onto skin as needed.  
• 8.5oz or 25oz bottle 
• Gentle enough for the tiniest newborn and toddler...

AOO, a balm for everything! A rich, creamy ointment made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize skin. This is our original formula that does not contain Colloidal Oatmeal so if your little one is sensitive to oat ingredients, this one's for you!
Rubs in smooth and creamy
Gentle enough for newborns, impressive enough for all ages
Fragrance-free
Available...

RICH, CREAMY AND TOTALLY DREAMY :
A rich, intensive cream that works wonders to hydrate and condition dry skin. Packed with natural extracts and plant-based ingredients* with a light, soothing scent of shea butter, citrus and mint. Safe for sensitive skin and great for the whole fam! • 4 and 8 fl oz tube
• Dermatologist tested
• Pediatrician tested
•...

A PARTY IN EVERY BOTTLE :
Hello bubbles, goodbye troubles! Packed with a perfect blend of honeysuckle, grapefruit and natural extracts and plant-based ingredients* to rehydrate your little one from head to toe. For best bubs: Use 2 - 3 pumps directly under running water to fill your tub with fun (and tons of bubbles!).  
• Clinically tested
• Dermatologist tested
•...

SOFT BUM HERE YOU COME :
Treat your babe's cheeks to this smooth, fragrance-free paste to soothe skin and prevent irritation! With 14% zinc oxide and lots of yummy, organic ingredients*, Sweet Cheeks is safe to use during diaper changes throughout the day! The perfect top layer to help seal out wetness and irritants and protect skin, Sweet Cheeks Diaper Paste...

SUPER SOFT HAIR THAT SMELLS YUMMY:
Frizzies, fuzzies, flyaways no more! Our Hair Conditioner nourishes and conditions every strand so your little one's best hair can shine through. Our conditioner doesn't leave a heavy feeling or residue—only a fresh scent for soft, clean hair.       
After washing hair with Hair + Body Wash, apply a quarter-sized dab of conditioner at...

 
MAKE FRESH BREATH FUN! :
Tubby Todd Toothpaste is here to bring some Tubby brushing fun to your bedtime or morning routine! Check out our Smile School below for all the Tubby Toothpaste details, and visit our fun brushing blog HERE to download our Brush It Like It Matters chart!   
• Fluoride-free
• YummyJuicy Watermelon flavor that kids love...

 
FOR HEALTHIER SKIN AND SCALP A gentle gel formulated with sensitive scalps in mind. Bye-Bye Cradle Cap contains naturally derived Pyrithione Zinc with hydrating ingredients like Aloe Vera Leaf Juice and Olive Fruit Oil to help fight, improve and prevent symptoms of Cradle Cap including scaling, redness and irritation to reveal healthier looking skin. Translation? Farewell flakes!  
(Available with...

NO MORE HAIR DRAMA Look out, everywhere-hair! Lemon Crème Detangling Spray is here to tame those stubborn tangles. Baobab, Coconut Oil, and Mango Seed Extract work to moisturize hair shafts and detangles strands, making combing and styling hair less “ouch” and more fun.   
Spray wet hair evenly and liberally. Towel or air dry. Style as you wish! Use with Hair...

A CALMING BALM:
This organic rub is great for anytime, day or night. Full of calming oils like sunflower, olive, eucalyptus, lavender, and tea tree, it helps baby (and you!) relax. Gently massage into chest, neck, and shoulders as needed. (Avoid little faces and eyes)   
• Lightly rub one finger over the formula to apply the optimal amount—a little goes...

 
THE PERFECT SKINCARE PAIR :
Say hello to squeaky clean, happy and hydrated skin with the Wash and Lotion Bundle (and save 10% with that built-in bundle discount)! We love to keep this perfect skincare pair by the tub or at the sink for frequent hand-washing and re-hydrating.     
2 bundle sizes: 
• 8.5 oz Hair + Body Wash &...

FOR HEALTHIER SKIN + SCALP When it comes to treating and preventing Cradle Cap, consistency is key! The Cradle Cap Bundle is your pre-built skincare routine (with a 10% discount!) to tackle babe's flaky skin and irritated scalp with gentle products and simple steps. It all starts with Bye-Bye Cradle Cap gel, formulated with naturally derived Zinc Pyrithione to help...

SAVE ON SPF We've selected our favorite sun + skincare product pairings to keep sensitive skin happy before, during and after outdoor fun! Shop Sun Sets and save 10% on your little one's SPF must-haves. 
FSA/HSA Eligible

GOOD CLEAN SUN
Mineral Sunscreen is inspired by fun in the sun and created for skin protection. Whether you are going to the park, pool, beach or back yard—we are determined to help you be carefree in the sun while taking good care of your skin.        
Our broad spectrum formula gives your little ones 80 minutes of...