AOO, a balm for everything! A rich, creamy ointment made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize skin. This is our original formula that does not contain Colloidal Oatmeal so if your little one is sensitive to oat ingredients, this one's for you!
Rubs in smooth and creamy
Gentle enough for newborns, impressive enough for all ages
Fragrance-free
Available...

 HELPS SOOTHE + PREVENT ECZEMA:
A balm for everything! Our rich, creamy ointment is made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize and soothe sensitive skin. Our updated formula is exactly the same as the original with just one added ingredient: 1% Colloidal Oatmeal to help soothe eczema and other skin sensitivities. If your fam suffers from...

KARRIE-APPROVED SENSITIVE SKINCARE:
We've teamed up with our all-time favorite postpartum + neonatal nurse and expert on all things mamahood, Karrie Locher for another limited edition collab! Karrie helped give our Baby Bundle a fresh new look! These four staple products were created with sensitive little ones in mind. They're the perfect way to care for little one's skin through...

A BODY & LINEN SPRAY THAT FRESHENS AND MOISTURIZES :
Even the sweetest bundles of joy can use a little freshening up! Our Baby Deo Spray contains a natural deodorizer that keeps parents, little ones, and their linens smelling so fresh and so clean.    
• 4.2oz spray bottle
• Natural deodorizing ingredient that neutralizes odors
• Hydrates and refreshes skin
...

NAMASTE WITH BABY MASSAGE:
Get the best mama + baby connection with Tubby Todd Baby Massage Oil. Start by gently massaging oil in a circular motion from head to toe focusing on any dry areas. Massage Oil works wonders as part of a great bathtime or bedtime ritual. Apply morning to night, as needed. Learn more about the benefits of Baby...

A PARTY IN EVERY BOTTLE :
Hello bubbles, goodbye troubles! Packed with a perfect blend of honeysuckle, grapefruit and natural extracts and plant-based ingredients* to rehydrate your little one from head to toe. For best bubs: Use 2 - 3 pumps directly under running water to fill your tub with fun (and tons of bubbles!).  
• Clinically Dermatologist and Pediatrician tested
...

A CALMING BALM:
This organic rub is great for anytime, day or night. Full of calming oils like sunflower, olive, eucalyptus, lavender, and tea tree, it helps baby (and you!) relax. Gently massage into chest, neck, and shoulders as needed. (Avoid little faces and eyes)   
• Lightly rub one finger over the formula to apply the optimal amount—a little goes...

SUPER SOFT HAIR THAT SMELLS YUMMY:
Frizzies, fuzzies, flyaways no more! Our Hair Conditioner nourishes and conditions every strand so your little one's best hair can shine through. Our conditioner doesn't leave a heavy feeling or residue—only a fresh scent for soft, clean hair.       
After washing hair with Hair + Body Wash, apply a quarter-sized dab of conditioner at...

NO MORE HAIR DRAMA Look out, everywhere-hair! Lemon Crème Detangling Spray is here to tame those stubborn tangles. Baobab, Coconut Oil, and Mango Seed Extract work to moisturize hair shafts and detangles strands, making combing and styling hair less “ouch” and more fun.   
Spray wet hair evenly and liberally. Towel or air dry. Style as you wish! Use with Hair...

RICH, CREAMY AND TOTALLY DREAMY :
A rich, intensive cream that works wonders to hydrate and condition dry skin. Packed with natural extracts and plant-based ingredients* with a light, soothing scent of shea butter, citrus and mint. Safe for sensitive skin and great for the whole fam! • 4 and 8 fl oz tube
• Dermatologist tested
• Pediatrician tested
•...

A LIMITED EDITION COLLAB:
Karrie Locher approved! Say hi to your new everyday moisturizer! Packed with natural extracts and plant-based ingredients*, our exclusive formula hydrates and conditions dry, sensitive skin from head to toe. Here's how to use: Gently massage 1 - 2 pumps onto skin as needed.  
• 8.5oz bottle 
• Fragrance-free
• Gentle enough for the tiniest newborn and...

A LIMITED EDITION COLLAB:
Karrie Locher approved! A pure, hypoallergenic wash that really lathers like it matters! Packed with natural extracts and plant-based ingredients,* our signature Hair + Body Wash softens, cleans, and moisturizes your little one from head to toe. Here's how to use: Lather 1 - 2 pumps in hands to gently clean hair and skin. 
• 8.5oz...

NO REALLY, YOU HAVE THE BEST FACE!:
A gentle gel-to-foam face wash to help clarify and brighten troubled, congested skin. Natural ingredients like Willow Bark Extract, Hibiscus Enzyme, and antioxidant rich Rose and Dragon Fruit Extracts help to balance oils and promote hydration for bright, healthy looking skin.
The deets:
SLS/SLES Free
Paraben Free
Oil Free
Silicone Free
Free of...

GENTLE SUDS FOR CLEAN SKIN A sudsy bar soap that really lathers like it matters! Made with moisturizing Shea Butter and sustainably sourced Palm Oil, Suds Stick creates a rich lather to gently clean and condition skin. Perfect for hands, body and face and great for skin of all types.   
• 5 oz bar available in Coconut + Sea...

HEY, YOU SMELL GOOD!:
A gentle formula created with sensitive underarms in mind, Deo Stick is the best way to keep kids feeling (and smelling) fresh! Perfect for little ones 6+, Deo Stick is aluminum and baking soda free with tapioca starch to help absorb wetness and magnesium hydroxide to help minimize icky odor causing bacteria.
The deets:
Aluminum Free
Baking...

IMPRESS YOUR DENTIST:
Our Kids Toothpaste is just as gentle as it is effective. Ingredients like natural Hydroxyapatite work to remineralize teeth while Xylitol eats away at harmful bacteria, improving overall oral health with a natural (yummy!) Marshmallow Mint flavor.
The deets:
Sulfate, Triclosan, Fluoride Free
Free of Synthetic Flavors & Dyes
Vegan and Cruelty-Free

 
SAY GOODBYE TO DRY, CHAPPED LIPS! A smooth moisturizing lip balm for your little ones. Our Lip Balm is a whole lotta tropical moisture for you and your little one's lips. Formulated with the finest natural and certified organic oils and waxes, our lip balms are available in a variety of flavors. 
• Sold in a 2 Pack
• Perfect for...

HEY MAMA, YOU'RE GLOWING:
We call it a Belly Oil but you don't have to be pregnant to love it. We formulated this luxurious oil for all mamas to enjoy—before, during, and after pregnancy. Use on your bump, rump, thighs and chest to help hydrate sensitive skin and reduce the appearance of stretch marks. The short version? Get that glow on, Mama.    
...

HIGH FIVE, MAMA:
This thick, luxurious, deeply moisturizing cream renews dry or sensitive mama hands and smells like warm ginger and bright lime. A small, dime-sized drop rehydrates skin, keeping hands soft and smooth through every stage of motherhood.      
• Natural Ginger and lime fragrance
• Extra gentle for sensitive skin
• 4 oz aluminum tube 

PROTECT THE POUT! A smooth moisturizing lip balm for your little ones with Broad Spectrum SPF 15. Our Lip Balm is a whole lotta tropical moisture for you and your little one's lips. Formulated with the finest certified organic oils and waxes, our SPF Lip Balm is available in a two juicy flavors.       
• Sold in a 2-Pack
• Perfect...

GOOD CLEAN SUN
Mineral Sunscreen is inspired by fun in the sun and created for skin protection. Whether you are going to the park, pool, beach or back yard—we are determined to help you be carefree in the sun while taking good care of your skin.        
Our broad spectrum formula gives your little ones 80 minutes of...

MEET YOUR NEW FAVE SPF
Mineral Mist non-aerosol sunscreen body spray is inspired by fun in the sun and created for sensitive skin protection.       
Our broad spectrum SPF 50 formula is reef safe and water resistant to give your little ones up to 80 minutes of swim/splash/cannon ball fun in the sun! 
Easy Application
Apply liberally 15 minutes...

SUNSHINE IN EVERY STICK Say hello to our Mineral Sunstick, inspired by fun in the sun and created for skin protection. Sunstick is perfect for the face, nose, and ears! Whether you are going to the park, pool, beach or playing in the backyard—we are determined to help you be carefree in the sun while taking good care of your skin. ...

MINERAL FACE SUNSCREEN:
Meet the newest step in your kid's skincare routine! (S)undercover is a lightweight mineral sunscreen serum with a velvety smooth application. The broad spectrum SPF 50 formula protects from UVA/UVB rays, blue light, free radicals and anything else the day throws your way. Keep sensitive skin protected any time, anywhere from screens, sun and everything in between.
Easy...

 
MAKE FRESH BREATH FUN! :
Tubby Todd Toothpaste is here to bring some Tubby brushing fun to your bedtime or morning routine! Check out our Smile School below for all the Tubby Toothpaste details, and visit our fun brushing blog HERE to download our Brush It Like It Matters chart!   
• Fluoride-free
• YummyJuicy Watermelon flavor that kids love...