Building Your Routine? Start Here!

SOFT BUM HERE YOU COME :
Treat your babe's cheeks to this smooth, fragrance-free paste to soothe skin and prevent irritation! With 14% zinc oxide and lots of yummy, organic ingredients*, Sweet Cheeks is safe to use during diaper changes throughout the day! The perfect top layer to help seal out wetness and irritants and protect skin, Sweet Cheeks Diaper Paste...

HELPS SOOTHE + PREVENT ECZEMA:
A balm for everything! Our rich, creamy ointment is made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize and soothe sensitive skin. Our updated formula is exactly the same as the original with just one added ingredient: 1% Colloidal Oatmeal to help soothe eczema and other skin sensitivities. If your fam suffers from...

 
FOR HEALTHIER SKIN AND SCALP A gentle gel formulated with sensitive scalps in mind. Bye-Bye Cradle Cap contains naturally derived Pyrithione Zinc with hydrating ingredients like Aloe Vera Leaf Juice and Olive Fruit Oil to help fight, improve and prevent symptoms of Cradle Cap including scaling, redness and irritation to reveal healthier looking skin. Translation? Farewell flakes!  
(Available with...

NO REALLY, YOU HAVE THE BEST FACE!:
A gentle gel-to-foam face wash to help clarify and brighten troubled, congested skin. Natural ingredients like Willow Bark Extract, Hibiscus Enzyme, and antioxidant rich Rose and Dragon Fruit Extracts help to balance oils and promote hydration for bright, healthy looking skin.
The deets:
SLS/SLES Free
Paraben Free
Oil Free
Silicone Free
Free of...

HEY, YOU SMELL GOOD!:
A gentle formula created with sensitive underarms in mind, Deo Stick is the best way to keep kids feeling (and smelling) fresh! Perfect for little ones 6+, Deo Stick is aluminum and baking soda free with tapioca starch to help absorb wetness and magnesium hydroxide to help minimize icky odor causing bacteria.
The deets:
Aluminum Free
Baking...

IMPRESS YOUR DENTIST:
Our Kids Toothpaste is just as gentle as it is effective. Ingredients like natural Hydroxyapatite work to remineralize teeth while Xylitol eats away at harmful bacteria, improving overall oral health with a natural (yummy!) Marshmallow Mint flavor.
The deets:
Sulfate, Triclosan, Fluoride Free
Free of Synthetic Flavors & Dyes
Vegan and Cruelty-Free

GENTLE SUDS FOR CLEAN SKIN A sudsy bar soap that really lathers like it matters! Made with moisturizing Shea Butter and sustainably sourced Palm Oil, Suds Stick creates a rich lather to gently clean and condition skin. Perfect for hands, body and face and great for skin of all types.   
• 5 oz bar available in Coconut + Sea...

 
ALWAYS READY TO PLAY The Sun Kit is perfect for all your on-the-go sun protection needs (and includes a built-in 10% discount)! Pack these Mineral SPF protectors for your outdoor adventures this summer to have our sunscreen and lip balm at your fingertips! Recommended for 6 months+.        
Choose between 3 different SPF combos to shop the best Kit...

MEET YOUR NEW FAVE SPF
Mineral Mist non-aerosol sunscreen body spray is inspired by fun in the sun and created for sensitive skin protection.       
Our broad spectrum SPF 50 formula is reef safe and water resistant to give your little ones up to 80 minutes of swim/splash/cannon ball fun in the sun! 
Easy Application
Apply liberally 15 minutes...

 
MINERAL FACE SUNSCREEN:
Meet the newest step in your kid's skincare routine! (S)undercover is a lightweight mineral sunscreen serum with a velvety smooth application. The broad spectrum SPF 50 formula protects from UVA/UVB rays, blue light, free radicals and anything else the day throws your way. Keep sensitive skin protected any time, anywhere from screens, sun and everything in between.
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SUNSHINE IN EVERY STICK Say hello to our Mineral Sunstick, inspired by fun in the sun and created for skin protection. Sunstick is perfect for the face, nose, and ears! Whether you are going to the park, pool, beach or playing in the backyard—we are determined to help you be carefree in the sun while taking good care of your skin. ...

HEY MAMA, YOU'RE GLOWING:
We call it a Belly Oil but you don't have to be pregnant to love it. We formulated this luxurious oil for all mamas to enjoy—before, during, and after pregnancy. Use on your bump, rump, thighs and chest to help hydrate sensitive skin and reduce the appearance of stretch marks. The short version? Get that glow on, Mama.    
...

 HEY MAMA, YOU'VE GOT THIS Use this gentle, lanolin-free balm to help prevent and restore cracked, dry nipples while you’re nursing your little one. Made with Coconut Oil, Aloe, Calendula, this calming balm soothes and protects tender skin, and is safe for you and your baby to use before, during, and after nursing.      
• Formulated without Lanolin
• USDA Certified...

HIGH FIVE, MAMA:
This thick, luxurious, deeply moisturizing cream renews dry or sensitive mama hands and smells like warm ginger and bright lime. A small, dime-sized drop rehydrates skin, keeping hands soft and smooth through every stage of motherhood.      
• Natural Ginger and lime fragrance
• Extra gentle for sensitive skin
• 4 oz aluminum tube 

RICH, CREAMY AND TOTALLY DREAMY :
A rich, intensive cream that works wonders to hydrate and condition dry skin. Packed with natural extracts and plant-based ingredients* with a light, soothing scent of shea butter, citrus and mint. Safe for sensitive skin and great for the whole fam! • 4 and 8 fl oz tube
• Dermatologist tested
• Pediatrician tested
•...