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LET'S MAKE SOME HAIR MAGIC Our Tubby Hair Bundle holds the three magic steps to happy hair for the whole family (plus a built-in discount of almost 10%)! Hair + Body Wash really lathers like it matters! One pump is all you need to leave hair squeaky clean without stripping moisture. After washing hair, follow up with our Conditioner! Happy hair...

PETROLATUM-FREE SKIN PROTECTANT
This ultra-convenient, mess-free balm delivers soothing, targeted relief for itchy, dry skin—exactly where your little one needs it. Packed with gentle, plant-based ingredients and 1% Colloidal Oatmeal, this twist-up stick is perfect for repairing the skin barrier and nourishing sensitive skin. Glide it on for instant comfort to spot-treat dry, irritated areas with no mess, no fuss....

 HEY MAMA, YOU'VE GOT THIS Use this gentle, lanolin-free balm to help prevent and restore cracked, dry nipples while you’re nursing your little one. Made with Coconut Oil, Aloe, Calendula, this calming balm soothes and protects tender skin, and is safe for you and your baby to use before, during, and after nursing.      
• Formulated without Lanolin
• USDA Certified...

 
HEY, YOU SMELL GOOD!:
A gentle formula created with sensitive underarms in mind, Deo Stick is the best way to keep kids feeling (and smelling) fresh! Perfect for little ones 6+, Deo Stick is aluminum and baking soda free with tapioca starch to help absorb wetness and magnesium hydroxide to help minimize icky odor causing bacteria.
The deets:
Aluminum Free
...

 
HEY MAMA, YOU'RE GLOWING:
We call it a Belly Oil but you don't have to be pregnant to love it. We formulated this luxurious oil for all mamas to enjoy—before, during, and after pregnancy. Use on your bump, rump, thighs and chest to help hydrate sensitive skin and reduce the appearance of stretch marks. The short version? Get that...

 
ALWAYS READY TO PLAY The Sun Kit is perfect for all your on-the-go sun protection needs (and includes a built-in 10% discount)! Pack these Mineral SPF protectors for your outdoor adventures this summer to have our sunscreen and lip balm at your fingertips! Recommended for 6 months+.         
Choose between 2 different SPF combos to shop the best...

SOOTHES SENSITIVE SKIN
Turn babe's bath into a spa experience with Oat So Soothing Bath Bomb. Formulated with moisturizing ingredients like olive fruit extract and epsom salt plus colloidal oatmeal to soothe sensitive skin. Drop one into the tub and watch it bubble, swirl, and fizz!  
Tip: Pair Oat So Soothing with the Regulars Bundle for the best skin...

 
NO REALLY, YOU HAVE THE BEST FACE!:
A gently formulated gel-to-foam face wash to help clarify and brighten troubled, congested skin. Natural ingredients like Willow Bark Extract, Hibiscus Enzyme, and antioxidant rich Rose and Dragon Fruit Extracts help to balance oils and promote hydration for bright, healthy looking skin.
The deets:
SLS/SLES Free
Paraben Free
Oil Free
Silicone Free
...

 
PROTECT THE POUT! A smooth moisturizing lip balm for your little ones with Broad Spectrum SPF 15. Our Lip Balm is a whole lotta tropical moisture for you and your little one's lips. Formulated with the finest certified organic oils and waxes, our SPF Lip Balm is available in Pina Colada. 
• Sold in a 2-Pack
• Perfect for...

 
MINERAL FACE SUNSCREEN:
Meet the newest step in your kid's skincare routine! (S)undercover is a lightweight mineral sunscreen serum with a velvety smooth application. The broad spectrum SPF 50 formula protects from UVA/UVB rays, blue light, free radicals and anything else the day throws your way. Keep sensitive skin protected any time, anywhere from screens, sun and everything in...

 
BABY'S FIRST SKINCARE ROUTINE:
The Baby Bundle includes 4 simple and easy products that you'll reach for every day to care for that sweet newborn skin! From bathtime to diaper changes and everything in between, we've got you covered—PLUS save 10% when you shop the bundle!      
Includes:
• Hair + Body Wash (Fresh Raspberry, Lavender + Rosemary...

PERFECT SKINCARE PAIR:
Calling all diaper changin' mamas and dads! Keep baby's sensitive skin happy and hydrated with our two favorite products for frequent changes. The best part? When you shop this pre-built duo you'll save over 10%! This duo is also FSA/HSA Eligible!
The Diaper Duo includes:
• All Over Ointment (with Colloidal Oatmeal)
• Sweet Cheeks Diaper Paste
...

CARE FOR YOUR MOISTURE BARRIER
Three simple products to care for sensitive skin and build that moisture barrier, baby! The Barrier Bundle is perfect if your fam struggles with dryness or sensitivity. These three gentle products are all created with sensitive skin in mind to cleanse, moisturize and protect!
The Regulars Bundle includes:
• Barrier Balm (0.5oz Fragrance-free)
• Hair + Body...

DON'T LEAVE THE HOUSE WITHOUT TT!:
Tuck these 4 sensitive skincare essentials into your diaper bag for anything that comes up while you're out and about. We've got you covered from on-the-go diaper changes to sun protection for tiny faces, cleanup for germy hands and of course unexpected dry skin or irritation!
The Diaper Kit includes:
• AOO on-the-go 2...

 
FOR ANY NEW OR EXPECTING MAMA 4 gentle products (for you and for baby) to help care for sensitive skin through pregnancy, postpartum/newborn stage and beyond. This set features Wash and Ointment for little one's first bath and skincare routine, plus Belly Oil and Nipple Balm for Mama to help soothe delicate skin.     
The Mama + Baby Gift Set...

ADVENTURE AWAITS!
At hotels, shopping malls, or Thanksgiving dinner at your in-laws, our Travel Kit helps you take your skincare routine with you. It's easy to keep fresh and clean on the go! All products are travel-sized in a TSA-approved size to carry on all of your flights or tuck into a diaper bag. Every product is gentle enough for...