Gentle skincare made for Kids!

Build the perfect, no fuss, all fun daily routine with bodycare basics that feature clean ingredients and fresh scents.

Clean Ingredients
No synthetic fragrances, flavors or dyes
Simple routine for easy use
Created for sensitive skin
Kids Bundle against white background
Child holding Kids Bundle in arms
Kids Bundle close up on green background
Upside down girl smiling while holding toothbrush and toothpaste
Close up squeezing Best Face Gel Cleanser product into hand
Best Face bottle on top of girls head

 THE KICKSTART BUNDLE

Give your kiddo a kickstart into skin and self care with this perfect bundle of 4 gentle basics. They'll love getting to learn their new routine and you'll love all the natural ingredients that are gentle on budding skin. We love that using these products in their daily rituals will help kids care for themselves while promoting healthy habits and self love! PLUS save over 10% when you shop the bundle! 

Bundle includes:

• Suds Stick (Coconut + Sea Salt or Fragrance-free)

• Best Face Wash (Hibiscus + Melon)

• Kids Toothpaste (Marshmallow Mint)

• Deo Stick (Citrus Vanilla)

$50 $44
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Scented

The Perfect Starter Skincare Routine

  1. Suds Stick: for hydrated, squeaky clean skin
  2. Best Face: a gentle, clarifying gel cleanser with plant-based ingredients
  3. Deo Stick: freshen up stinky pits with no irritants!
  4. Toothpaste: with Hydroxyapatite (an awesome fluoride alternative) to help fight cavities

"Although we can't squeeze our love into our babies, here's to hoping (and praying) that with every dollop of toothpaste, every swipe of Deo or every drop of Face Wash, they will remember the message that they are enough."

—Andrea Faulkner Williams, Head Mama & Co-founder (Pictured at age 12, peak Lizzie McGuire era)

Build Your Routine

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Kids Bundle
$44
 THE KICKSTART BUNDLE
Give your kiddo a kickstart into skin and self care with this perfect bundle of 4 gentle basics. They'll love getting to learn their new routine and you'll love all the natural ingredients that are gentle on budding skin. We love that using these products in their daily rituals will help kids care for themselves while promoting...
Best Face Wash
$16
NO REALLY, YOU HAVE THE BEST FACE!:
A gentle gel-to-foam face wash to help clarify and brighten troubled, congested skin. Natural ingredients like Willow Bark Extract, Hibiscus Enzyme, and antioxidant rich Rose and Dragon Fruit Extracts help to balance oils and promote hydration for bright, healthy looking skin.
The deets:
SLS/SLES Free
Paraben Free
Oil Free
Silicone Free
Free of...
Deo Stick
$15
HEY, YOU SMELL GOOD!:
A gentle formula created with sensitive underarms in mind, Deo Stick is the best way to keep kids feeling (and smelling) fresh! Perfect for little ones 6+, Deo Stick is aluminum and baking soda free with tapioca starch to help absorb wetness and magnesium hydroxide to help minimize icky odor causing bacteria.
The deets:
Aluminum Free
Baking...
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Kids Toothpaste
$12
IMPRESS YOUR DENTIST:
Our Kids Toothpaste is just as gentle as it is effective. Ingredients like natural Hydroxyapatite work to remineralize teeth while Xylitol eats away at harmful bacteria, improving overall oral health with a natural (yummy!) Marshmallow Mint flavor.
The deets:
Sulfate, Triclosan, Fluoride Free
Free of Synthetic Flavors & Dyes
Vegan and Cruelty-Free
Suds Stick
From
$7
GENTLE SUDS FOR CLEAN SKIN A sudsy bar soap that really lathers like it matters! Made with moisturizing Shea Butter and sustainably sourced Palm Oil, Suds Stick creates a rich lather to gently clean and condition skin. Perfect for hands, body and face and great for skin of all types.   
• 5 oz bar available in Coconut + Sea...
(S)undercover SPF 50
From
$30
MINERAL FACE SUNSCREEN:
Meet the newest step in your kid's skincare routine! (S)undercover is a lightweight mineral sunscreen serum with a velvety smooth application. The broad spectrum SPF 50 formula protects from UVA/UVB rays, blue light, free radicals and anything else the day throws your way. Keep sensitive skin protected any time, anywhere from screens, sun and everything in between.
Easy...
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