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HELPS SOOTHE + PREVENT ECZEMA:
For the FIRST time ever...our All Over Ointment has a new look! This is the same great fragrance-free eczema treatment formula you know and love, all dressed up in an extra fun Where's Waldo? label for a built in activity to keep your little one occupied during application. AOO is a balm for everything! Our...

FIZZY FUN FOR EVERYONE! Bath Bombs transform regular old bath time into something extra special! Packed with plant-based ingredients that moisturize skin and a hint of food-grade color that won't stain your towels or tub, these fizzy treats are nothing but good clean fun your whole family will love. Drop one in and watch it bubble, swirl, and fizz! One...

AOO, a balm for everything! A rich, creamy ointment made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize skin. This is our original formula that does not contain Colloidal Oatmeal so if your little one is sensitive to oat ingredients, this one's for you!
Rubs in smooth and creamy
Gentle enough for newborns, impressive enough for all ages
Fragrance-free
Available...

DIAPER CHANGING MADE EASY:
The Changing Station Bundle includes 3 simple and easy products that you'll want to keep within reach for baby's diaper routine! This must-have trio has everything you'll need to keep little one feeling fresh and clean after every change.
Includes:
• Micellar Water (Lavender + Rosemary or Fragrance-free)
• Sweet Cheeks Diaper Paste Spray (Fragrance-free)
• All Over...

SOFT BUM HERE YOU COME :
Treat your babe's cheeks to this smooth, fragrance-free paste to soothe skin and prevent irritation! With 14% zinc oxide and lots of yummy, organic ingredients*, Sweet Cheeks is safe to use during diaper changes throughout the day! The perfect top layer to help seal out wetness and irritants and protect skin, Sweet Cheeks Diaper Paste...

PERFECT SKINCARE PAIR: 2 FOR $36:
Calling all diaper changin' mamas and dads! Keep baby's sensitive skin happy and hydrated with our two favorite products for frequent changes. Available in two sizes with option to add our Tubby Todd Silicone Spatula for even easier application. The best part? When you shop this pre-built duo you'll save over 10%! This duo...

BABY BUM'S BFF:
Calling all diaper changin' mamas and dads! Keep baby's sensitive skin happy and hydrated with our favorite products for frequent changes. Diaper Paste Spray helps treat and prevent diaper rash while All Over Ointment soothes sensitive skin. The best part? When you shop this pre-built duo you'll save over 10%! This duo is also FSA/HSA Eligible!
The...

DON'T LEAVE THE HOUSE WITHOUT TT!:
Tuck these 4 sensitive skincare essentials into your diaper bag for anything that comes up while you're out and about. We've got you covered from on-the-go diaper changes to sun protection for tiny faces, cleanup for germy hands and of course unexpected dry skin or irritation!
The Diaper Kit includes:
• AOO on-the-go 2...

 
BABY'S FIRST SKINCARE ROUTINE:
The Baby Bundle includes 4 simple and easy products that you'll reach for every day to care for that sweet newborn skin! From bathtime to diaper changes and everything in between, we've got you covered—PLUS save almost 15% when you shop the bundle!   
Includes:
• Hair + Body Wash (Fresh Raspberry, Lavender + Rosemary or...

FOR HEALTHIER SKIN + SCALP When it comes to treating and preventing Cradle Cap, consistency is key! The Cradle Cap Bundle is your pre-built skincare routine (with a 10% discount!) to tackle babe's flaky skin and irritated scalp with gentle products and simple steps. It all starts with Bye-Bye Cradle Cap gel, formulated with naturally derived Zinc Pyrithione to help...

RICH, CREAMY AND TOTALLY DREAMY :
A rich, intensive cream that works wonders to hydrate and condition dry skin. Packed with natural extracts and plant-based ingredients* with a light, soothing scent of shea butter, citrus and mint. Safe for sensitive skin and great for the whole fam! • 4 and 8 fl oz tube
• Dermatologist tested
• Pediatrician tested
•...

 
THE PERFECT SKINCARE PAIR :
Say hello to squeaky clean, happy and hydrated skin with the Wash and Lotion Bundle (and save 10% with that built-in bundle discount)! We love to keep this perfect skincare pair by the tub or at the sink for frequent hand-washing and re-hydrating.     
2 bundle sizes: 
• 8.5 oz Hair + Body Wash &...

THE PERFECT HAIR CARE PAIR :
Tame the mane with two must-have products that your little one's strands will love, bundled together with a built-in 10% discount. Our Hair + Body Wash really lathers like it matters! One pump is all you need to leave hair squeaky clean without stripping moisture. After washing hair, follow up with our Conditioner! Happy hair ingredients...

LET'S MAKE SOME HAIR MAGIC Our Tubby Hair Bundle holds the three magic steps to happy hair for the whole family (plus a built-in discount of almost 10%)! Hair + Body Wash really lathers like it matters! One pump is all you need to leave hair squeaky clean without stripping moisture. After washing hair, follow up with our Conditioner! Happy hair ingredients like...

SUPER SOFT HAIR THAT SMELLS YUMMY:
Frizzies, fuzzies, flyaways no more! Our Hair Conditioner nourishes and conditions every strand so your little one's best hair can shine through. Our conditioner doesn't leave a heavy feeling or residue—only a fresh scent for soft, clean hair.       
After washing hair with Hair + Body Wash, apply a quarter-sized dab of conditioner at...

 TUBBY HAIR DON'T CARE :
Look out, everywhere-hair! Lemon Crème Detangling Spray is here to tame those stubborn tangles. Baobab, Coconut Oil, and Mango Seed Extract work to moisturize hair shafts and detangles strands, making combing and styling hair less “ouch” and more fun.   
Spray wet hair evenly and liberally. Towel or air dry. Style as you wish! Use...