Best Sellers

MINERAL FACE SUNSCREEN:
Meet the newest step in your kid's skincare routine! (S)undercover is a lightweight mineral sunscreen serum with a velvety smooth application. The broad spectrum SPF 50 formula protects from UVA/UVB rays, blue light, free radicals and anything else the day throws your way. Keep sensitive skin protected any time, anywhere from screens, sun and everything in between.
Easy...

GOOD CLEAN SUN
Mineral Sunscreen is inspired by fun in the sun and created for skin protection. Whether you are going to the park, pool, beach or back yard—we are determined to help you be carefree in the sun while taking good care of your skin.        
Our broad spectrum formula gives your little ones 80 minutes of...

SUNSHINE IN EVERY STICK Say hello to our Mineral Sunstick, inspired by fun in the sun and created for skin protection. Sunstick is perfect for the face, nose, and ears! Whether you are going to the park, pool, beach or playing in the backyard—we are determined to help you be carefree in the sun while taking good care of your skin. ...

AOO, a balm for everything! A rich, creamy ointment made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize skin. This is our original formula that does not contain Colloidal Oatmeal so if your little one is sensitive to oat ingredients, this one's for you!
Rubs in smooth and creamy
Gentle enough for newborns, impressive enough for all ages
Fragrance-free
Available...

NO REALLY, YOU HAVE THE BEST FACE!:
A gentle gel-to-foam face wash to help clarify and brighten troubled, congested skin. Natural ingredients like Willow Bark Extract, Hibiscus Enzyme, and antioxidant rich Rose and Dragon Fruit Extracts help to balance oils and promote hydration for bright, healthy looking skin.
The deets:
SLS/SLES Free
Paraben Free
Oil Free
Silicone Free
Free of...

 THE KICKSTART BUNDLE
Give your kiddo a kickstart into skin and self care with this perfect bundle of 4 gentle basics. They'll love getting to learn their new routine and you'll love all the natural ingredients that are gentle on budding skin. We love that using these products in their daily rituals will help kids care for themselves while promoting...

IMPRESS YOUR DENTIST:
Our Kids Toothpaste is just as gentle as it is effective. Ingredients like natural Hydroxyapatite work to remineralize teeth while Xylitol eats away at harmful bacteria, improving overall oral health with a natural (yummy!) Marshmallow Mint flavor.
The deets:
Sulfate, Triclosan, Fluoride Free
Free of Synthetic Flavors & Dyes
Vegan and Cruelty-Free

HEY, YOU SMELL GOOD!:
A gentle formula created with sensitive underarms in mind, Deo Stick is the best way to keep kids feeling (and smelling) fresh! Perfect for little ones 6+, Deo Stick is aluminum and baking soda free with tapioca starch to help absorb wetness and magnesium hydroxide to help minimize icky odor causing bacteria.
The deets:
Aluminum Free
Baking...

FOR HEALTHIER SKIN AND SCALP A gentle gel formulated with sensitive scalps in mind. Bye-Bye Cradle Cap contains naturally derived Pyrithione Zinc with hydrating ingredients like Aloe Vera Leaf Juice and Olive Fruit Oil to help fight, improve and prevent symptoms of Cradle Cap including scaling, redness and irritation to reveal healthier looking skin. Translation? Farewell flakes!  
(Available with or...

FOR HEALTHIER SKIN + SCALP When it comes to treating and preventing Cradle Cap, consistency is key! The Cradle Cap Bundle is your pre-built skincare routine (with a 10% discount!) to tackle babe's flaky skin and irritated scalp with gentle products and simple steps. It all starts with Bye-Bye Cradle Cap gel, formulated with naturally derived Zinc Pyrithione to help...

PERFECT SKINCARE PAIR: 2 FOR $36:
Calling all diaper changin' mamas and dads! Keep baby's sensitive skin happy and hydrated with our two favorite products for frequent changes. Available in two sizes with option to add our Tubby Todd Silicone Spatula for even easier application. The best part? When you shop this pre-built duo you'll save over 10%!  
The Diaper...

 
FOR ANY NEW OR EXPECTING MAMA 4 gentle products (for you and for baby) to help care for sensitive skin through pregnancy, postpartum/newborn stage and beyond. This set features Wash and Ointment for little one's first bath and skincare routine, plus Belly Oil and Nipple Balm for Mama to help soothe delicate skin.     
The Mama + Baby Gift Set...

PERFECT SKINCARE PAIR: 2 FOR $36:
Skincare formulated with mamas in mind. Try these two gentle, soothing products to hydrate and nourish sensitive areas during pregnancy, postpartum and beyond. The best part? When you shop this pre-built duo you'll save over 10%!  
The Mama Duo includes:
Belly Oil
Organic Nipple Balm

SOOTHES SENSITIVE SKIN
Turn babe's bath into a spa experience with Oat So Soothing Bath Bomb. Formulated with hydrating ingredients like olive fruit extract and epsom salt plus colloidal oatmeal to soothe sensitive skin. Drop one into the tub and watch it bubble, swirl, and fizz! 
Tip: Pair Oat So Soothing with the Regulars Bundle for the best skin soothing...

BABY BUM'S BFF:
Calling all diaper changin' mamas and dads! Keep baby's sensitive skin happy and hydrated with our favorite products for frequent changes. Diaper Paste Spray helps treat and prevent diaper rash while All Over Ointment soothes sensitive skin. The best part? When you shop this pre-built duo you'll save over 10%!     
The Diaper Duo includes:
All...

 GIFT THE KICKSTART BUNDLE
Give a kiddo a kickstart into skin and self care with this perfect bundle of 4 gentle basics. They'll love getting to learn their new routine and you'll love all the natural ingredients that are gentle on budding skin. We love that using these products in their daily rituals will help kids care for themselves while...