Another year has flown by, and we're still pinching ourselves over how incredibly amazing 2025 has been here at Tubby Todd. As we step into our 12th year (!!) of creating clean skincare solutions for families, we're more committed than ever to our core values of community connection, giving back, and bringing you the absolute best products we can.

To all of our TT fams–thank you for letting us be part of your daily routines and rituals as you care for your sweet little ones. Your stories, feedback, and endless support continue to inspire everything we do at Tubby Todd!

Let's look back on our 2025 resolutions and get a peek at what's coming in 2026:

2025 Resolution 1: Charitable giving

This year we set a goal to give back to 40,000 fams both locally and across the country. Through our partnerships with Baby2Baby and Miracle Babies, we've been working to get sensitive skincare solutions to families who need them most. With the help of our amazing community, we surpassed our goal and donated to 40,151 (!!!) families in need. In 2026, we're dreaming even bigger—we're committed to reaching 55,000 families through partnerships with Baby2Baby, NICU programs, and direct community support for a grand total of $1 MILLION in donated revenue. Let's get to WORK giving back!

2025 Resolution 2: Connecting with YOU

We partied hard this year and YOU DID TOO! From San Diego all the way to New York, we met up with thousands of TT fams at our playdates, pop-ups, and parties across the country in Dallas, Chicago, San Diego and New York. Beyond our in-person connections, we loved engaging with you through our digital community events like Baby of the Year, Nominate a Dad, our Label Contest, and Nominate a Family. In 2026, get ready for even more FUN with special events in a whole new selection of cities with some special surprises along the way!

2025 Resolution 3: Skincare solutions

Our resolution in 2025, and always, is to get Tubby Todd products into EVERY family's home! Our Tubby Todd promise is simple. We use the best clean ingredients to create gentle skincare solutions that are not only effective but fun to use. We stand by our products and will never stop bringing the very best to your families. By the end of 2025 we will have fulfilled approximately 1,114,460 orders across tubbytodd.com and amazon.com. WOW! That's a lot of suds and lotion in the home and hands of our fams. We couldn't be more grateful for your support and for making us a part of your daily routines.