Baby Bath Essentials for Newborns, Babies + Toddlers

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All Over Ointment Eczema Relief
From
. Final price: $7.50
HELPS SOOTHE IRRITATION CAUSED BY ECZEMA:
A balm for everything! Our rich, creamy ointment is made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize and soothe sensitive skin. Our updated formula is exactly the same as the original with just one added ingredient: 1% Colloidal Oatmeal to help soothe eczema and other skin sensitivities. If your fam suffers...
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Hair + Body Wash
From
. Final price: $8
 
A PARTY IN EVERY BOTTLE :
A pure, hypoallergenic wash that really lathers like it matters! Packed with natural extracts and plant-based ingredients, our signature Hair + Body Wash softens, cleans, and moisturizes your little one from head to toe. Here's how to use: Lather 1 - 2 pumps in hands to gently clean hair and skin.   
• 8.5oz, 25oz...
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Everyday Lotion
From
. Final price: $8
SOFTEN + MOISTURIZE SENSITIVE SKIN:
Say hi to your new everyday moisturizer! Packed with natural extracts and plant-based ingredients, our exclusive formula helps soften and moisturize dry, sensitive skin from head to toe. Here's how to use: Gently massage 1-2 pumps onto skin as needed.   
• 2oz, 8.5oz, or 25oz sizes
• Gentle enough for the tiniest newborn and...
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Bubble Bath
From
. Final price: $15
A PARTY IN EVERY BOTTLE :
Hello bubbles, goodbye troubles! Packed with a perfect blend of honeysuckle, grapefruit and natural extracts and plant-based ingredients to rehydrate your little one from head to toe. For best bubs: Use 2 - 3 pumps directly under running water to fill your tub with fun (and tons of bubbles!).   
• Clinically tested
• Dermatologist...
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Hair Conditioner
From
. Final price: $17
 
SUPER SOFT HAIR THAT SMELLS YUMMY:
 
Frizzies, fuzzies, flyaways no more! Our Hair Conditioner nourishes and conditions every strand so your little one's best hair can shine through. Our conditioner doesn't leave a heavy feeling or residue—only a fresh scent for soft, clean hair.          
After washing hair with Hair + Body Wash, apply a quarter-sized...
Hair Detangler
. Final price: $17
 TUBBY HAIR DON'T CARE :
Look out, everywhere-hair! Lemon Crème Detangling Spray is here to tame those stubborn tangles. Baobab, Coconut Oil, and Mango Seed Extract work to moisturize hair shafts and detangles strands, making combing and styling hair less “ouch” and more fun.   
Spray wet hair evenly and liberally. Towel or air dry. Style as you wish! Use...
The Wash and Lotion Bundle
From
. Final price: $31
 
THE PERFECT SKINCARE PAIR :
Say hello to squeaky clean, happy and hydrated skin with the Wash and Lotion Bundle (and save 10% with that built-in bundle discount)! We love to keep this perfect skincare pair by the tub or at the sink for frequent hand-washing and re-hydrating.     
2 bundle sizes: 
• 8.5 oz Hair + Body Wash &...
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The Regulars Bundle
From
. Final price: $36
THE TUBBY TODD 3-STEP SOLUTION:
The Regulars Bundle features 3 of our essential products to help with skin sensitivities in your family, all bundled together for extra savings when purchased here. Every product is gentle enough for newborns and toddlers and good for sensitive skin.   
The Regulars Bundle includes:  
• Hair + Body Wash
• Everyday Lotion
• All Over...
Baby Deo
. Final price: $12
 
A BODY & LINEN SPRAY THAT FRESHENS AND MOISTURIZES :
 
Even the sweetest bundles of joy can use a little freshening up! Our Baby Deo Spray contains a natural deodorizer that keeps parents, little ones, and their linens smelling so fresh and so clean.        
• 4.2oz spray bottle
• Natural deodorizing ingredient that neutralizes...
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Suds Stick
From
. Final price: $7
 
GENTLE SUDS FOR CLEAN SKIN A sudsy bar soap that really lathers like it matters! Made with moisturizing Shea Butter and sustainably sourced Palm Oil, Suds Stick creates a rich lather to gently clean and condition skin. Perfect for hands, body and face and great for skin of all types.   
• 5 oz bar available in Coconut +...
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The Bath Bomb Bundle
From
. Final price: $20
FIZZY FUN FOR EVERYONE! Bath Bombs transform regular old bath time into something extra special! Packed with plant-based ingredients that moisturize skin and a hint of food-grade color that won't stain your towels or tub, these fizzy treats are nothing but good clean fun your whole family will love. Drop one in and watch it bubble, swirl, and fizz! One...
New
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Micellar Water
From
. Final price: $17
LIKE A BATH IN A BOTTLE:
Micellar Water No-Rinse Cleanser is the quickest way to help baby freshen up between baths! This refreshing formula contains micelles to gently lift away dirt and other impurities from skin without stripping natural oils. Just splash onto one of our reusable cloths and gently swipe across skin anywhere little one needs a quick clean—no...
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The Baby Bundle
From
. Final price: $47
 
BABY'S FIRST SKINCARE ROUTINE:
The Baby Bundle includes 4 simple and easy products that you'll reach for every day to care for that sweet newborn skin! From bathtime to diaper changes and everything in between, we've got you covered—PLUS save 10% when you shop the bundle!      
Includes:
• Hair + Body Wash (Fresh Raspberry, Lavender + Rosemary...
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Mama + Baby Gift Set
. Final price: $64
 
FOR ANY NEW OR EXPECTING MAMA 4 gentle products (for you and for baby) to help care for sensitive skin through pregnancy, postpartum/newborn stage and beyond. This set features Wash and Ointment for little one's first bath and skincare routine, plus Belly Oil and Nipple Balm for Mama to help soothe delicate skin.     
The Mama + Baby Gift Set...
The Newborn Gift Set
. Final price: $107
THE BEST BABY SHOWER GIFT The Newborn Gift Set features seven essential products for your newborn babe! From bath time to nap time to feed time to diaper change, we've got you covered with our gentle bodycare basics that will help keep that newborn skin fresh and moisturized.    
The Newborn Gift Set includes:  
• 8.5oz Hair + Body Wash (Lavender Rosemary,...
THE GIFT OF SENSITIVE SKINCARE Congrats! You just found the ultimate gift for any new or expecting parent! Gentle, effective sensitive skincare staples for both mama and baby make this set the hit of every baby shower. Take the guesswork out of caring for newborn, sensitive skin and give new mama peace of mind that she has all the best...

What baby bath products do you actually need?

Here's the great news: you don't need eleven products lined up on the tub ledge. You need four, and one of them is basically for fun.

  1. Start with something you'll clean with like our Hair + Body Wash. It's hypoallergenic and dermatologist tested, and it works head to toe, which means one bottle covers hair and body instead of two separate formulas fighting for shelf space. One less thing to run out of mid-bath, one less thing to pack for grandma's house.
  2. Next, something to moisturize with after, our Everyday Lotion. Hypoallergenic, clinically tested, and gentle on sensitive skin, it's the perfect base layer of hydration after gently cleansing skin in the bath. 
  3. Then there's our All Over Ointment Eczema Relief, for the dry patches that show up no matter how good your routine is.
  4. And the happy fourth: Bubble Bath. This one isn't pulling cleansing duty, it's pure play, the thing that turns bath time into the best twenty minutes of their day.

Everything else (the exfoliators, the specialty rinses, the eleven-step routines you've seen online) is genuinely optional. If you want to keep your little one’s routine as simple as possible, skip the suds and grab all three essentials in The Regulars Bundle.

What bath essentials does a newborn need?

A newborn needs less than the internet wants you to believe. Two or three baths a week is plenty. Skip the daily soak, nobody's judging. The whole routine is a gentle wash, then lotion while the skin's still damp. That's it.

If you'd rather skip the trial-and-error entirely, The Newborn Gift Set hands you 7 newborn essentials, already boxed and ready to go. The fragrance-free version is worth having as an option, if it's your preference. Some families want nothing added; others love a bath that smells like something. Both are completely fine.

For the nights an actual bath isn't happening, no-rinse Micellar Water is the move: hypoallergenic, dermatologist tested, and clinically tested. Basically a bath in a bottle.

Shopping for a baby shower? Our bath gift sets pair these essentials together, so you can gift the whole routine at once.

How does the bath routine change as babies grow?

As they grow, the routine grows right along with them, and you’ll deal with more hair, more dirt, and considerably more opinions about whether bath time is even happening tonight. Here is where your list of baby bath must-haves starts to grow.

A hair conditioner and a detangler start earning their space in the routine, especially once there's enough hair to actually knot up after a swim, a long day outside or waking up from the best nap ever with a tangly bed head. Bubble Bath really comes into its own here too. Bubbles turn bath time into play time and become the difference between a nightly chore and something kids get genuinely excited for.

Ready to shop the full age-appropriate lineup as needs shift? Head over to Baby + Toddler (0-4) for everything sized to exactly where they're at right now.

How do you keep baby skin soft after a bath?

Keep baths short, keep the water warm rather than hot, and pat dry instead of rubbing. Baby skin is very new and doesn't need friction. Always moisturize while skin is still damp. That's the moment lotion actually locks moisture in instead of sitting on top of already-dry skin.

Think of it as three simple steps: cleanse, moisturize, and protect, repeated most days of the week.

For the dry, rough, or irritated patches that show up despite your best efforts, our All Over Ointment is formulated as a skin protectant to help relieve and protect those spots, so you're not stuck guessing what to reach for next.

Frequently Asked Questions About Baby Bath Essentials

What do I actually need for my baby's first bath?

Honestly? A gentle wash, a lotion, and something for dry patches. That's the whole list. If you'd rather not hunt down each piece separately, The Regulars Bundle bundles all three so you can just add water.

How often does a baby really need a bath?

Two or three times a week is plenty for a newborn. Daily baths can easily wait until they're mobile and genuinely getting into things. If anything, most parents over-wash rather than under-wash at this stage. A gentle Hair + Body Wash a few times a week is really all their skin needs to stay clean and comfortable.

Do I need a separate baby shampoo and body wash?

For babies, one gentle head-to-toe formula usually covers it, no need for two separate bottles. Once there's enough hair to actually tangle, it's worth adding hair conditioner and detangler into your routine.

My baby's skin reacts to everything, where do I start?

Start fragrance-free and stick with what's actually tested for sensitive skin. Our Everyday Lotion and Micellar Water are a solid place to begin. Our Baby Soap for Sensitive Skin collection rounds out the rest of what's genuinely worth trying first, without the guesswork.

Is lotion after every bath overkill?

Not even close. Lotion right after the bath, while skin's still damp, is when it does the most good. And a little goes a long way, one pump of Everyday Lotion covers more than you'd think.

Can babies have bubble baths?

Absolutely! Bubbles are pure fun, not a cleansing step. Browse the full Bubble Bath lineup to find your family's favorite.

What bath products can I skip?

Honestly, most of what's marketed as essential isn't. Exfoliators, specialty rinses, elaborate multi-step routines, skip them guilt-free. Four simple products cover everything your baby's skin actually needs.

What baby bath products do you actually need?

Here's the great news: you don't need eleven products lined up on the tub ledge. You need four, and one of them is basically for fun.

  1. Start with something you'll clean with like our Hair + Body Wash. It's hypoallergenic and dermatologist...