How to Build a Baby Skin Care Routine that Works
Learn how to care for your baby’s delicate skin with a simple, gentle routine that soothes, protects, and supports healthy development.
"Every new season is a chance to take a breath, reevaluate where we put our time daily, and look towards enjoying every day (even the hard ones!) with our little ones."
— Andrea Faulkner Williams, Head Mama
Skincare
Here are some of the main ways we love feeling fresh at Tubby Todd with our Baby Deo!.
Compared to adult skin, baby's skin is thinner and more permeable because it's still developing, which makes it more reactive to dryness and irritation. That’s where baby skin pH balance comes in. pH is a measure of how acidic or alkaline something is. Healthy human skin naturally sits on the slightly acidic side, and this acidity is closely tied to how...
Kids have a lot going on. They grow fast, play hard, and live loud, and all that movement (plus some inevitable messes) means their skin can go through a lot, too. Add in environmental triggers like weather changes, allergens, or frequent handwashing, and it’s easy to see why so many kids experience dry, sensitive, or irritated skin. If your kid...
Community
Mary Kathryn Wells is a mother of 3 kids (ages 12, 10, and 7) and an interior designer known for creating colorful, personality-driven homes for families. And you might just recognize her home — it's the GORGEOUS backdrop for our Spring collection photoshoot! Based in Nashville but working nationwide, her full-service design studio is known for blending bold color, custom details, and durable performance materials to create homes that are both elevated and deeply livable. .
Fave finds
This year we're planning ahead (a mama miracle!) to put together our little ones' Easter baskets with thoughtful goodies. Instead of filling those baskets with candy, we picked some special toys, activities and necessities that will brighten up your babe's basket with springtime colors and the symbolism of the season!.

Try the Regs!
If your fam struggles with sensitive skin, consistency is key! Instead of treating dryness or eczema-prone spots as they come up, we recommend a simple skincare routine to keep your little one hydrated and happy.
