Best Sellers

HELPS SOOTHE + PREVENT ECZEMA:
A balm for everything! Our rich, creamy ointment is made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize and soothe sensitive skin. Our updated formula is exactly the same as the original with just one added ingredient: 1% Colloidal Oatmeal to help soothe eczema and other skin sensitivities. If your fam suffers from...

THE TUBBY TODD 3-STEP SOLUTION:
The Regulars Bundle features 3 of our essential products to help with skin sensitivities in your family, all bundled together for extra savings when purchased here. Every product is gentle enough for newborns and toddlers and good for sensitive skin.  
The Regulars Bundle includes:
• Hair + Body Wash
• Everyday Lotion
• All Over Ointment Eczema Treatment with Colloidal Oatmeal (Fragrance-free) 
 
2 bundle...

LIKE A BATH IN A BOTTLE:
Micellar Water No-Rinse Cleanser is the quickest way to help baby freshen up between baths! This refreshing formula contains micelles to gently lift away dirt and other impurities from skin without stripping natural oils. Just splash onto one of our reusable cloths and gently swipe across skin anywhere little one needs a quick clean—no...

 
A PARTY IN EVERY BOTTLE :
A pure, hypoallergenic wash that really lathers like it matters! Packed with natural extracts and plant-based ingredients,* our signature Hair + Body Wash softens, cleans, and moisturizes your little one from head to toe. Here's how to use: Lather 1 - 2 pumps in hands to gently clean hair and skin. 
• 8.5oz, 25oz bottle and 32oz refill 
...

SOFTEN + MOISTURIZE SENSITIVE SKIN:
Say hi to your new everyday moisturizer! Packed with natural extracts and plant-based ingredients*, our exclusive formula helps soften and moisturize dry, sensitive skin from head to toe. Here's how to use: Gently massage 1-2 pumps onto skin as needed.  
• 8.5oz or 25oz bottle 
• Gentle enough for the tiniest newborn and toddler...

THE FASTEST WAY TO FRESHEN UP:
The Quick + Dirty Duo includes 2 simple and easy products that are perfect for giving your little one a little refresh between baths! Use Micellar Water on a cleansing pad to gently lift away grime and gunk anywhere baby is a little messy like cheeks, neck or hands (no rinsing required!). Finish with...

DIAPER CHANGING MADE EASY:
The Changing Station Bundle includes 3 simple and easy products that you'll want to keep within reach for baby's diaper routine! This must-have trio has everything you'll need to keep little one feeling fresh and clean after every change.
Includes:
• Micellar Water (Lavender + Rosemary or Fragrance-free)
• Sweet Cheeks Diaper Paste Spray (Fragrance-free)
• All Over...

SPRAY, SOOTHE, PROTECT :
Treat your babe's cheeks to this smooth, fragrance-free diaper rash spray to soothe skin and prevent irritation! With 14% zinc oxide and lots of gentle ingredients, Sweet Cheeks is safe to use during diaper changes throughout the day! The perfect top layer to help seal out wetness and irritants and protect skin, Sweet Cheeks Spray will...

SOFT BUM HERE YOU COME :
Treat your babe's cheeks to this smooth, fragrance-free paste to soothe skin and prevent irritation! With 14% zinc oxide and lots of yummy, organic ingredients*, Sweet Cheeks is safe to use during diaper changes throughout the day! The perfect top layer to help seal out wetness and irritants and protect skin, Sweet Cheeks Diaper Paste...

RICH, CREAMY AND TOTALLY DREAMY :
A rich, intensive cream that works wonders to hydrate and condition dry skin. Packed with natural extracts and plant-based ingredients* with a light, soothing scent of shea butter, citrus and mint. Safe for sensitive skin and great for the whole fam! • 4 and 8 fl oz tube
• Dermatologist tested
• Pediatrician tested
•...

 
FOR HEALTHIER SKIN AND SCALP A gentle gel formulated with sensitive scalps in mind. Bye-Bye Cradle Cap contains naturally derived Pyrithione Zinc with hydrating ingredients like Aloe Vera Leaf Juice and Olive Fruit Oil to help fight, improve and prevent symptoms of Cradle Cap including scaling, redness and irritation to reveal healthier looking skin. Translation? Farewell flakes!  
(Available with...

 
BABY'S FIRST SKINCARE ROUTINE:
The Baby Bundle includes 4 simple and easy products that you'll reach for every day to care for that sweet newborn skin! From bathtime to diaper changes and everything in between, we've got you covered—PLUS save almost 15% when you shop the bundle!   
Includes:
• Hair + Body Wash (Fresh Raspberry, Lavender + Rosemary or...

AOO, a balm for everything! A rich, creamy ointment made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize skin. This is our original formula that does not contain Colloidal Oatmeal so if your little one is sensitive to oat ingredients, this one's for you!
Rubs in smooth and creamy
Gentle enough for newborns, impressive enough for all ages
Fragrance-free
Available...

 
THE PERFECT SKINCARE PAIR :
Say hello to squeaky clean, happy and hydrated skin with the Wash and Lotion Bundle (and save 10% with that built-in bundle discount)! We love to keep this perfect skincare pair by the tub or at the sink for frequent hand-washing and re-hydrating.     
2 bundle sizes: 
• 8.5 oz Hair + Body Wash &...

FIZZY FUN FOR EVERYONE! Bath Bombs transform regular old bath time into something extra special! Packed with plant-based ingredients that moisturize skin and a hint of food-grade color that won't stain your towels or tub, these fizzy treats are nothing but good clean fun your whole family will love. Drop one in and watch it bubble, swirl, and fizz! One...

A PARTY IN EVERY BOTTLE :
Hello bubbles, goodbye troubles! Packed with a perfect blend of honeysuckle, grapefruit and natural extracts and plant-based ingredients* to rehydrate your little one from head to toe. For best bubs: Use 2 - 3 pumps directly under running water to fill your tub with fun (and tons of bubbles!).  
• Clinically tested
• Dermatologist tested
•...