Another year has flown by, and we're still pinching ourselves over how incredibly amazing this past year has been at Tubby Todd. As we step into our 11th year (!!) of creating clean skincare solutions for families, we're more committed than ever to our core values of community connection, giving back, and bringing you the absolute best products we can.

To all of our TT fams–thank you for letting us be part of your family's daily routines. Your stories, feedback, and endless support continue to inspire everything we do at Tubby Todd!

Let's look back on our 2024 resolutions and get a peek at what's coming in 2025:

2024 Resolution 1: Give Back to 30,000 Families in Need

Through our partnerships with Baby2Baby and The Humble Village Project, we've been working to get sensitive skincare solutions to families who need them most. With the help of our amazing community, we surpassed our goal and donated to 43,292 (!!!) families in need. Together we donated $43,503 to Humble Village through donations at checkout and the purchase of our limited edition Humble Village bottles. In 2025, we're dreaming even bigger—we're committed to reaching 40,000 families through partnerships with Baby2Baby, NICU programs, and direct community support.

2024 Resolution 2: Connect with 10,000 Families

We did it! From San Diego all the way to Chicago, we met up with thousands of TT fams at our playdates, pop-ups, and parties across Arizona, Utah, Los Angeles, and Dallas. Beyond our in-person connections, we loved engaging with you through our digital community events like Baby of the Year, Nominate a Dad, our Label Contest, and Nominate a Family. In 2025, get ready for even more FUN with special events in Dallas, Chicago, San Diego and New York with some special surprises along the way!

2024 Resolution 3: Make More Accessible Refill Solutions

Sometimes good things take time, and this resolution proved just that! We’ve literally been working on this ALL year and we’re SO close. Keep your eyes peeled for Hair + Body Wash refills launching in the first half of the year!

2024 Resolution 4: Launch Two New Sensitive Skincare Solutions

Ding, ding ding! This past year we launched our Diaper Paste Spray and Oat So Soothing Bath Bombs. PLUS tons of new merch. Looking ahead to 2025, we're doubling down on getting AOO into EVERY families' hands.